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Food Photography
Food Photography
Brand Story
Brand Strategy
Logo Design
Art Direction
Marketing Strategy
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Brand Strategy
Logo Design
Art Direction
Marketing Strategy
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Brand Strategy
Brand Identity Kit
Marketing Strategy
Brand Story
Quality. Style. Comfort. Function. Everything that’s wonderful about our favorite clothes. Clean Slate is an imagined modern apparel brand that focuses on offering the essentials within a woman’s wardrobe.
Moodboard
Logo Design
Color Palette
Typography
The simple typeface is a nod to the brand name, clean design, and cut of the clothing. The soft olive line doubles as the "l" in Clean and Slate and represents the brand's clean, basic and essential philosophy. It's eye catching and provides movement throughout the logo.
Brand Implementation
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