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Food Photography
Food Photography
Brand Story
Brand Strategy
Logo Design
Art Direction
Marketing Strategy
Brand Strategy
Logo Design
Art Direction
Marketing Strategy
Logo Design
Brand Identity Kit
Social Media Style Guide
Social Media Refresh
Brand Story
Located in the Lincoln Park neighborhood of Chicago, Core Chicago Pilates is an essential part of the fitness community. After 16 years in business, this Pilates studio was in need of a brand refresh to match their newly renovated studio.
Moodboard
Logo Design
Alternate Logos
Color Palette
Typography
The curved nature of the "core" typeface matches the simple design of the rest of the logo. It provides a playful spirit and embodies strength which are some of the studio's best characteristics.
Brand Implementation
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